https://www.janetteroush.com/notes Research notes, insights, and evolving definitions from the AI Lab for tourism innovation. By Janette Roush, Chief AI Officer. en-us Sun, 07 Jun 2026 12:30:23 GMT Janette Roush Copyright 2026 Janette Roush https://www.janetteroush.com/notes#leapfrog-thesis leapfrog-thesis Sat, 07 Mar 2026 00:00:00 GMT Janette Roush AI Strategy, Agentic AI, Digital Leapfrogging, Personal OS In the early 2000s, entire regions of sub-Saharan Africa skipped landline telephone infrastructure and went directly to mobile phones. Banking in Kenya skipped branch networks for M-Pesa. The pattern is always the same: when a transitional technology arrives alongside a more advanced alternative, th... https://www.janetteroush.com/notes#dmo-ai-strategy-framework dmo-ai-strategy-framework Fri, 06 Mar 2026 00:00:00 GMT Janette Roush AI Strategy, DMO, Framework, Source of Truth, GEO Every DMO needs an AI strategy. The question is what goes in it. After working with destination organizations across the country, a clear framework has emerged: your AI strategy has two priorities, and both are required. Priority One: Source of Truth — your destination's information needs to be accu... https://www.janetteroush.com/notes#ai-agents-taxonomy ai-agents-taxonomy Wed, 15 Jan 2025 00:00:00 GMT Janette Roush AI Agents, Framework, Tourism Strategy After analyzing hundreds of AI tools and their applications in destination marketing, a clear taxonomy has emerged. There are four distinct types of AI agents, each serving different operational needs: Operator Agents automate browser-based tasks—the digital equivalent of "using the mouse for you."... https://www.janetteroush.com/notes#mcp-breakthrough mcp-breakthrough Fri, 10 Jan 2025 00:00:00 GMT Janette Roush MCP, Technical, Data Accuracy AI hallucination isn't a bug—it's a feature of how large language models work. They generate plausible text based on patterns, not facts. This is fine for creative writing, catastrophic for travel planning. The Model Context Protocol (MCP) represents a paradigm shift. Instead of trying to train AI ... https://www.janetteroush.com/notes#crit-framework-origin crit-framework-origin Sun, 05 Jan 2025 00:00:00 GMT Janette Roush CRIT Framework, Prompting, Methodology Most AI prompt guidance focuses on the task: "Write me an email." "Create a social media post." This approach consistently produces mediocre results for strategic work. The CRIT Framework (Context, Role, Interview, Task) emerged from observing what separates exceptional AI outputs from generic ones...