Audience lens
Travelers increasingly ask AI assistants where to go, and the assistants build their answers from what destinations have published. A model can quote the concrete — a named local, the smell of woodsmoke on a specific street. The noble gases describe ten thousand places at once, so the model reads past them. In AI search, specificity is retrievability. Reactive copy is copy a machine can cite.
Every scan produces a number — the share of emotional weight resting on inert language — alongside the specific elements present and missing. The same engine runs across whole corpora of destination copy at once. Craft advice becomes a benchmark a marketing team can track, compare, and improve against.
Each element on this board corresponds to something real travelers ask for. Conversations with AI trip planners can be classified against this same element set, lighting the table by how often travelers express each one. The table then reads as a measured map of travel motivation, drawn from real demand.