Personal OS Guides

• Guide 01

  Set Up Your Personal OS in Claude Cowork

  Start here. A simple folder of files that helps Claude understand your work and become a true productivity partner. Covers the desktop app, folder structure, CLAUDE.md, task schema, and an interview-driven setup.

• Guide 02

  Level Up Your Personal OS in Cowork (2.0)

  For week-2+ users. Capture pipelines (Granola), a voice system, the People and Companies wiki, shipping branded work from the vault, connectors, and the weekly review rhythm.

• Guide 03

  The Claude Code Build (Advanced)

  For power users who work in an editor. The full engine: filesystem skills as real slash commands, auto memory that persists across sessions, and MCP servers. Runs in VS Code with Claude Code.

Official Brand USA Resources

• AI & Innovation at Brand USA

  The Agents of Change home. Register for the next live webinar, watch recordings of past sessions, read the three Personal OS guides, and follow The AI Edit — Brand USA’s running coverage of how AI is changing travel planning.

Industry Programs

• AI Opener for Destinations

  Group NAO’s expert program for destination organizations putting AI strategy into practice. Janette is an expert advisor to both the European and North American cohorts.

Learning Resources

• AI Training Videos

  The webinar series, on the front page of this site — full sessions with transcripts and chapter markers, free to watch, no sign-in.

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Conference Talks

• Generative AI and Tourism: Practical Applications for Minnesota's Global Future

  Conference presentation exploring how generative AI is transforming destination marketing and tourism, with practical applications and strategies for leveraging AI in the travel industry.

  Feb 19, 2025→

• AI Ideas Exchange

  Interactive conference session sharing innovative AI ideas and strategies for the tourism and destination marketing industry.

  Feb 19, 2025→

AI Governance & Policy

• IAPP (International Association of Privacy Professionals)

  Leading global resource for AI governance, privacy certification, and professional development in data protection and AI ethics.

• Dr. David Privacy

  Expert insights on privacy, data protection, and AI governance frameworks for organizations navigating compliance and ethical AI implementation.

• Brand USA AI Policy

  Public example of organizational AI policy with practical guidelines for implementing AI governance in tourism and destination marketing.

• City of Boston AI Guidelines

  Municipal AI policy example providing guidelines for using generative AI in government and organizational settings.