Working insideof AI.
Keynotes and working tools from the person building the thing she talks about on stage.
AI 101
LLMs predict the next word—they don't check facts. Why ChatGPT hallucinated a fake bio with awards Janette never won.
Custom GPTs: Your New AI Colleague!
Discover how to create and deploy custom GPT assistants that revolutionize your tourism marketing workflows.
AI for Convention Sales
Master Custom GPTs for meeting follow-up and lead research, then discover vibe coding to build AI-powered tools for business events.
AI Prompting Using the CRIT Framework
This video introduces the CRIT (Context, Role, Interview, Task) framework for creating effective AI prompts, emphasizing that providing detailed, spoken context leads to much better results than simple typed commands. It then provides two in-depth demonstrations: first, using the CRIT method to plan a detailed one-hour workshop, and second, brainstorming a low-budget marketing activation by uploading a PDF for the AI to use as a source of truth.
CRIT Prompting Framework Workshop
Live demos across ChatGPT, Gemini, Claude. Voice-to-text is the future—typing takes too long. Claude is "a real jerk about rate limits."
Model Context Protocol
91% of travelers excited about AI, but only 6% trust it. MCP is the "source of truth" that fixes the hallucination problem.
AI Policy & Governance for Organizations
Three questions every AI policy must answer: What are we protecting? What are we providing? What are we expecting? Includes Brand USA's actual policy.
AI for Presentations
Beautiful.ai can generate a full deck—but it won't match your brand. Learn the practical workflow: ChatGPT Projects, Deep Research, Gemini images, and Claude Cowork for HTML decks.
Building a Personal Operating System
A live walkthrough of Claude Code + VS Code + the PARA method. See how a local file-based system gives AI full context about your work, your brand, and your projects — from folder structure to API automations.
Generative AI and Tourism: Practical Applications for Minnesota's Global Future
Conference presentation exploring how generative AI is transforming destination marketing and tourism, with practical applications and strategies for leveraging AI in the travel industry. Recorded at a Minnesota tourism conference.
AI Ideas Exchange
Interactive conference session sharing innovative AI ideas and strategies for the tourism and destination marketing industry. A collaborative exchange of practical AI applications and emerging trends.
“AI isn’t giving us a roadmap. As a DMO, we have to figure it out.”Travel Weekly · “Destinations’ high-stakes game with AI” · May 2026All press & podcast appearances