Coverage, interviews, and conversations on AI, destination marketing, and the future of how travelers discover the United States.
“AI isn't giving us a roadmap. As a DMO, we have to figure it out.”
— Janette Roush
On how DMOs hold their place as the trusted source of truth as travelers shift from search engines to AI, plus practical guidance for teams just getting started.
Read on Travel Weekly“We are the local authority that can verify what is real.”
— Janette Roush
The first trade-press feature on "destination as a service" — a verification layer plus portable, structured destination data that AI tools can pull from the local authority.
Read on PhocusWire“I want my Claude Code set up to talk to Marriott directly … so I can make my booking right there without leaving the platform.”
— Janette Roush
From the Phocuswright Travel Marketing AI Summit: why content portability and structured data — not just SEO — decide whether a brand surfaces in the age of AI.
Read on PhocusWire“Don't wait for permission! Nobody will give it to you.”
— Janette Roush
A wide-ranging interview on getting started with AI, building small tools without being a developer, and freeing up time for the human work that makes group travel memorable.
Read on Leisure Group Travel“It's not cheating to use AI at work.”
— Janette Roush
On creating the conditions for teams to lean into AI, why Model Context Protocol is a major unlock, and reframing AI use as part of doing good work.
Read on Marketing AI Institute“We need to get comfortable with being uncomfortable.”
— Janette Roush
A conversation on how embracing discomfort drives professional growth, taking strategic risks, and building your own career trajectory.
Read on SiriusXM MediaA no-fluff conversation with Stuart Butler and Adam Stoker on the shift from "using AI" to "working inside AI," why every DMO needs an AI champion now, and why doing nothing is the biggest risk.
On agentic AI, organizational upskilling strategies, and building trust in AI systems while keeping a human-centered approach to adoption.
Bridging complex technology and practical application for sports tourism leaders — the "what now" and "what next" of AI in destination marketing and event planning.
A provocative exploration of what happens to DMOs when AI becomes the primary interface for travel inspiration, planning, and booking.
How destination marketing evolves as trip planning shifts from traditional search to chatbots and AI itineraries.
How AI is shaping the tours and activities sector, covering AI's impact on travel websites, content creation, translation, and destination marketing.
A beginner-friendly conversation with Mitch Bach on practical ways tour operators can start using AI.
The urgent need for DMO leaders to devise ethical AI strategies — opportunities, risks, and responsible implementation.
A panel debate on how DMOs should implement AI, advocating quick experimentation alongside governance and internal buy-in.
How AI is transforming live entertainment discovery and fan experiences across sports, arts, and ticketed events.
Leading a discussion with Esra Calvert and Signe Jungersted on practical ways DMOs can integrate AI into destination marketing.
Practical advice on how AI can drive innovation in tourism, including frameworks for adoption and the future of travel marketing.
With Cody Chomiak, demystifying AI for the travel industry and its impact on visitor experiences and destination marketing.
With Brennen Bliss on NYC Tourism's approaches to AI in destination marketing — storytelling, measurement, and AI's impact on creative.
With Adam Stoker on becoming a leading voice on AI in destination marketing and identifying the right AI solutions.
With Paul McLeod on the state of generative AI in tourism, where the tech is headed, and use cases for destinations.
With Andreas Weissenborn on leveraging AI for destination advocacy and the ethical considerations for DMOs.
