Press

“I think it's time to start thinking about AI not as a chatbot, but as your personal operating system.”

— Janette Roush

A peer-reviewed, open-access interview on how NTOs and DMOs evolve from marketing organizations into intelligence hubs and validators of destination information — data coordination, content provenance, and transparency as the foundation of traveler trust.

“AI isn't giving us a roadmap. As a DMO, we have to figure it out.”

— Janette Roush

On how DMOs hold their place as the trusted source of truth as travelers shift from search engines to AI, plus practical guidance for teams just getting started.

“We are the local authority that can verify what is real.”

— Janette Roush

The first trade-press feature on "destination as a service" — a verification layer plus portable, structured destination data that AI tools can pull from the local authority.

“I want my Claude Code set up to talk to Marriott directly … so I can make my booking right there without leaving the platform.”

— Janette Roush

From the Phocuswright Travel Marketing AI Summit: why content portability and structured data — not just SEO — decide whether a brand surfaces in the age of AI.

“Don't wait for permission! Nobody will give it to you.”

— Janette Roush

A wide-ranging interview on getting started with AI, building small tools without being a developer, and freeing up time for the human work that makes group travel memorable.

“It's not cheating to use AI at work.”

— Janette Roush

On creating the conditions for teams to lean into AI, why Model Context Protocol is a major unlock, and reframing AI use as part of doing good work.

“We need to get comfortable with being uncomfortable.”

— Janette Roush

A conversation on how embracing discomfort drives professional growth, taking strategic risks, and building your own career trajectory.