The AI Lab for Travel Innovation
A strategic toolkit and research library for the Agents of Change program.
Explore Our Platform
Choose your learning path with curated content designed for tourism professionals
AI Training Videos
10 comprehensive webinars covering AI fundamentals, strategy, and implementation for tourism marketing
Podcasts & Interviews
13 expert conversations exploring AI's impact on destination marketing from 2023-2025
AI Tools & Resources
Curated AI tools, platforms, templates, and industry resources for immediate implementation
Webinar Series
Deep-dive sessions from industry experts on AI implementation for tourism marketing.
AI 101
LLMs predict the next word—they don't check facts. Why ChatGPT hallucinated a fake bio with awards Janette never won.
Introduction to AI Agents
Four agent types: Operator, Researcher, Builder, Automator. "Agentic" is just a made-up fancy word for the same thing.
AI Tool Playground
Hands-on exploration of AI tools specifically curated for destination marketing teams.
AI for DMO Leadership
Strategic guidance for tourism leaders on AI adoption, governance, and organizational transformation.
Custom GPTs: Your New AI Colleague!
Discover how to create and deploy custom GPT assistants that revolutionize your tourism marketing workflows.
AI for Convention Sales
Master Custom GPTs for meeting follow-up and lead research, then discover vibe coding to build AI-powered tools for business events.
AI Prompting Using the CRIT Framework
This video introduces the CRIT (Context, Role, Interview, Task) framework for creating effective AI prompts, emphasizing that providing detailed, spoken context leads to much better results than simple typed commands. It then provides two in-depth demonstrations: first, using the CRIT method to plan a detailed one-hour workshop, and second, brainstorming a low-budget marketing activation by uploading a PDF for the AI to use as a source of truth.
CRIT Prompting Framework Workshop
Live demos across ChatGPT, Gemini, Claude. Voice-to-text is the future—typing takes too long. Claude is "a real jerk about rate limits."
Model Context Protocol
91% of travelers excited about AI, but only 6% trust it. MCP is the "source of truth" that fixes the hallucination problem.
AI Policy & Governance for Organizations
Three questions every AI policy must answer: What are we protecting? What are we providing? What are we expecting? Includes Brand USA's actual policy.
AI for Presentations
Beautiful.ai can generate a full deck—but it won't match your brand. Learn the practical workflow: ChatGPT Projects, Deep Research, Gemini images, and Claude Cowork for HTML decks.
Quick Demos & Tutorials
Bite-sized videos showcasing practical AI applications and hands-on demonstrations.
Building a "Clueless"-Inspired AI Packing App Using Claude Artifacts
Using Anthropic's Claude, the team used the "artifacts" feature—described as a reusable prompt similar to a custom GPT—to build a "Business Trip Packing Assistant." The app's design was inspired by the iconic virtual closet from the movie Clueless. Learn how the tool was developed entirely with natural language prompts (like "make it more sparkly"), resulting in a "sparkly, interactive app" that any employee can now use to plan their clothing for business trips.
How AI Can Help with Presentations
Janette walks you through her complete AI-powered workflow for creating compelling presentations from the ground up. She shares her entire process, from organizing research in ChatGPT and brainstorming narrative frameworks to generating custom images and even getting AI-powered rehearsal feedback from Gemini.
Ready to Transform Your Destination Marketing?
Join tourism professionals across the USA who are leading with AI.
Questions? Email jroush@thebrandusa.com